Thinking of starting your own online store? Whether it’s a side hustle or a full-blown business dream, launching your first digital storefront in Singapore is more achievable than ever. With user-friendly tools, accessible platforms, and local payment solutions like AXS Checkout, even non-techies can get started with confidence.
Here’s a practical, beginner-friendly guide that walks you through the essentials
Table of Contents
Choosing what to sell and where to sell it
Start with what you love or what you know. Are you into fashion, wellness, home goods, or something niche like eco-friendly pet products? Do some research to find out if there’s demand. Check platforms like Shopee, Lazada or even Carousell to see what’s trending.
Once you’ve nailed down your offering, consider where you want to sell:
- Your own website (Shopify, Wix, WooCommerce)
- Marketplaces like Shopee, Lazada, or Carousell
- Social media storefronts on Instagram, Facebook, or TikTok
Each platform has its pros — your own site gives you full control, while marketplaces provide traffic and ease of setup.
Business essentials in Singapore (What you need to know)
Starting small doesn’t mean skipping the formalities. Setting up your business properly ensures credibility, access to grants, and a smoother path to growth.
In Singapore, you need to register your business with ACRA (Accounting and Corporate Regulatory Authority). You can register as a Sole Proprietor, Partnership, or Private Limited Company.
Basic steps:
- Go to bizfile.gov.sg
- Open a business bank account: this keeps your finances clean and professional
- Check licensing requirements: most businesses don’t need special licenses, but double-check if you’re selling food, cosmetics, or services.
Building your storefront
You don’t need to hire a developer or designer. Today’s platforms make it easy to launch your store with drag-and-drop templates, mobile-friendly layouts, and built-in tools.
Popular platforms include:
- Shopify – Great for full e-commerce features
- Wix/Squarespace – Sleek and simple for small stores
- WordPress + WooCommerce – Customisable but more technical
Make sure to add:
- Clear product photos
- Strong descriptions (include keywords for SEO)
- Mobile-optimised pages
- Easy-to-find contact and return info
Accepting payments made simple with AXS Checkout
💡 Did you know? AXS Checkout also supports PayNow (coming soon) and exploring to further expand popular payment modes, making it easier for your customers to pay the way they prefer.
One of the most important parts of your store? A smooth and trustworthy checkout experience.
That’s where AXS Checkout steps in.
- Accept local and international payments – including credit/debit cards, PayNow (coming soon)
- Seamless integration: works smoothly with popular e-commerce platforms
- Real-time reporting: track all your transactions in a simple dashboard
- No hidden fees: transparent pricing that suits startups and SMEs
- Trust of a local brand: backed by one of Singapore’s most recognised names in payments
With AXS Checkout, you give your customers confidence — and reduce cart abandonment at the same time.
Delivering the goods: handling fulfilment
If you’re selling physical products, logistics is key. Think about:
- Local courier services like Ninja Van, J&T Express, or SingPost
- Free or flat-rate shipping to encourage checkout
- Reliable packaging to protect goods
- Return policy to build trust
You don’t need to overthink it at the start — just aim to be clear and consistent.
Marketing your store
Once your store is live, marketing helps you get your first visitors and customers. Here are some simple ways to get started:
- Instagram & TikTok: show off your products and connect with your audience
- Facebook Ads/Google Ads: Target your ideal customers in Singapore
- Email newsletters: Great for promotions and loyalty
- SEO: Optimise your product titles, descriptions, and blog content with keywords like “handmade candles Singapore” or “eco-friendly bags SG”
You can also try listing your store on Google Business Profile so it appears in local search.
FAQs: Starting an online business in Singapore
- Do I need to register my online business with ACRA?
Yes, if you are selling regularly, registration gives you legal protection and access to business tools like payment gateways.
- Can I run an online store as a side hustle?
Yes, many successful online businesses in Singapore started part-time.
- Is it difficult to accept payments online?
Not at all. With solutions like AXS Checkout, you can start accepting card payments (Visa/Mastercard), PayNow (coming soon).
- What’s the cost to start an online store?
It depends, but with affordable website builders and payment solutions like AXS Checkout with transparent pricing, many get started under $500.
- Can foreigners start an online business in Singapore?
Yes, but some legal requirements apply. To be sure, check with a local advisor or visit Enterprise Singapore website for the latest details.
How can AXS Checkout help with my online business?
Starting your first store might feel overwhelming, but it doesn’t have to be. Break it down into manageable parts, lean on beginner-friendly tools, and focus on building something meaningful.
Whether you are tech-savvy or just starting out, AXS Checkout is here to help you simplify payments, build trust, and grow with ease.
Ready to Launch Your Store?
👉 Learn more about AXS Checkout and how we can help power your business — from your first order to your hundredth.
